This is the intersection of Main and 4th, or Main and State Route 13, or Main and Reese-LeFevre Parkway. Dang.
So these Reese and Lefevre dudes have been big names in Newark, Ohio for a long time. You can't throw a stone without hitting something with their name on it. I can understand a town loving local philanthropists, but to the point of making their road signs even more confusing, that's just crazy.